The “healthy pleasure” movement is transforming how people eat seeking both flavor and wellness. While zero-sugar drinks have already become mainstream, the
trend is now extending into meat and prepared foods. One standout example is Lotte Mart’s launch of a Zero-Sugar Bulgogi, made with a soy-based sauce sweetened with erythritol and stevia instead of sugar.
The
result? Lower calories and reduced impact on blood sugar, without compromising taste.
As consumer demand for healthier options rises, we can expect more zero-sugar or reduced-sugar meat marinades and ready-to-eat products to hit the market.
This
trend reflects a broader push toward reducing sugar and additives, shaping the future of food innovation.
