One of JP&Co’s key marketing strategies is collaborating with influencers to showcase how our products can be enjoyed in everyday cooking. Through live cooking shows and video content, influencers introduce our products directly to their audience— demonstrating recipes, sharing tips, and creating engaging stories around food.

These collaborations not only help consumers discover new ways to use our products, but also strengthen brand recognition and trust. The interactive format of live content has an additional advantage: it connects product awareness with immediate sales. Consumers watching a cooking demonstration can purchase the featured items instantly, bridging the gap between inspiration and action.

By partnering with influencers, we are able to reach diverse communities, amplify our message, and turn authentic cooking moments into powerful marketing opportunities. For us, this approach is not just about promotion—it’s about building meaningful connections between our products and the people who enjoy them.